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Monday, April 4, 2011

TRP peaks during World Cup Final!!

India and Sri Lanka cricket World Cup final smashed all previous records for television viewership with 67.6 million viewers watching it for more than four hours, rating agency Audience Measurement and Analytics Ltd (aMap) claimed on Sunday. The match got ratings of 13.7, which is the highest for any event so far and when the winning moment arrived, the ratings peaked to 21.44, the rating agency said in a release. 

An inspired India last night regained the coveted World Cup after 28 years as they suppressed Sri Lanka with a six-wicket victory in a nerve-wrecking final played at Mumbai's Wankhede Stadium. 


Advertisers can celebrate along with Team India. Viewer-ship increased almost 4 times yesterday. Until the quarterfinals, India's matches had an average rating of 3.7. Quarterfinals saw it increase to 5, semifinals 11 and yesterday's big win made it 13.6. This is not only with famous television channels, the viewer-ship of AddiQtd also increased by 8% within 6 hours from the time India won the cup.

AddiQtd congrats Team India for its excellent performance and being an India based website, thanks the team to bring back the glory to the country after 28 years. Vande Mataram!



A.M.A.L. Statistics Report by IndiaTimes.

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